by com_wilift | July 6, 2026 | Amazon Strategy
On the day of the Amazon Supply Chain Services announcement, UPS shares fell 9,37%, FedEx 8,56%, XPO 5,95%, and GXO 13,11%. Meanwhile, Amazon shares rose 1,14%. This immediate reaction from the financial markets is not insignificant:...
by com_wilift | June 8, 2026 | Amazon Strategy
Your campaigns are running smoothly. Your listing is optimized. Your ad budget increases every quarter. And yet, the numbers aren't keeping up. TACoS is rising. Margins are eroding. Sales are plateauing in some markets for no apparent reason. This scenario...
by com_wilift | June 1, 2026 | Amazon Strategy
Many Amazon sellers track their sales figures weekly. Yet, most are unaware of the Amazon KPIs that truly explain why their sales are growing or stagnating. In 2026, with the arrival of Alexa for Shopping, the...
by com_wilift | May 25 | Amazon Strategy
Source: Amazon News. Alexa for Shopping is now integrated directly into the marketplace search bar on desktop, mobile, and Echo Show devices. This isn't just a cosmetic update. It's a fundamental change...
by com_wilift | May 18 | Amazon Strategy
You've increased your advertising budget on Amazon. Yet your margins continue to shrink. This isn't a coincidence; it's the direct result of Amazon's increasingly aggressive pricing strategy, the mechanisms of which remain largely...
by com_wilift | May 11 | Amazon Strategy
Today, using the right AI tools to sell on Amazon is no longer a competitive advantage. It's a condition for survival on the marketplace. By 2026, sellers who intelligently automate their listings, their PPC campaigns...
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