Miracle Minerals, a jewelry specialist on Amazon, operates in a highly competitive market. The founder felt he was "working in a vacuum": after Amazon fees and advertising expenses, he had very little margin left. So he approached us for a advertising auditThe analysis revealed unbalanced campaigns, with a ROAS too low and TACOS too high, resulting in expenses disproportionate to sales. The objective set together was clear: drastically improve advertising profitability while maintaining sufficient sales volume to preserve ranking and organic sales.

As soon as we took over the account, we have:

• reduces the most costly and ineffective campaigns,

• created new campaigns more targeted on the products and keywords that really perform,

• refined auction management to reduce unnecessary expenses and strengthen what generates a good return,

• ensured regular monitoring to maintain a stable sales volume, essential for Amazon referencing.

This strategy has made it possible toclean up advertising spending and to put margin back at the center of performance.

On the First 6 months of collaboration (compared to the same 6 months of the previous year and on the same product catalog) :

• ROAS increased from 2,3 to 5

• Advertising spend reduced by 50%

• TACOS improved from 18% to 11%

• Sales generally stable, ensuring continuity of volume and ranking

Miracle Minerals was thus able to regain a solid margin, without compromising its sales volume, and finally getting out of the feeling of “working at a loss”.