After a disappointing experience with a previous service provider, PaperGoodDeal contacted us to carry out a advertising auditThe analysis revealed significant growth potential, provided that the campaign structure was optimized. Together, we set a clear objective: significantly increase turnover while maintaining a margin high enough to remain profitable. The challenge was therefore to increase sales volume without degrading return on investment.

Following the audit, we quickly restructured the account:

• stopping the least effective campaigns and creating new, more relevant campaigns,

• in-depth work on the secondary and long tail keywords to expand coverage,

• increased catalog presence on more queries,

• fine management of auctions: strengthen what performs, reduce what generates little value,

• regular performance monitoring to adjust strategy without exceeding budget.

The approach aimed to spend better, not more, by maximizing every euro invested in advertising.

On the First 6 months of collaboration (compared to the same period of the previous year), and with exactly the same products, without adding anything new :

• +211% turnover,

• TACOS stable at 10%,

• ROAS maintained at 5.

These results demonstrate that rigorous advertising management can generate a spectacular growth on an existing catalog, while protecting margin and profitability.