by com_wilift | May 18 | Amazon Strategy
You've increased your advertising budget on Amazon. Yet your margins continue to shrink. This isn't a coincidence; it's the direct result of Amazon's increasingly aggressive pricing strategy, the mechanisms of which remain largely...
by com_wilift | March 23, 2026 | Amazon Strategy
Amazon has just taken a discreet but strategic step. With Amazon Shop Brand Sites, the platform is testing a new feature: displaying products from brand websites directly in the Amazon app, even if those products aren't sold there.
by com_wilift | February 23, 2026 | Amazon Strategy
Why do brands need a multichannel strategy (Amazon + D2C website) for sustainable growth? An Amazon D2C multichannel strategy is no longer optional for brand founders. It's becoming a strategic necessity. Today,...
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