by com_wilift | July 13, 2026 | Amazon-SEO
Amazon has quietly changed the rules of the game. Since May 2026, a conversational artificial intelligence, initially known as Rufus and later renamed Alexa for Shopping, has been integrated directly into the site's search bar. SEO...
by com_wilift | July 6, 2026 | Amazon Strategy
On the day of the Amazon Supply Chain Services announcement, UPS shares fell 9,37%, FedEx 8,56%, XPO 5,95%, and GXO 13,11%. Meanwhile, Amazon shares rose 1,14%. This immediate reaction from the financial markets is not insignificant:...
by com_wilift | June 29, 2026 | AmazonPPC
While your competitors are battling it out in the static image auctions, an advertising arbitrage opportunity is wide open in Europe. Indeed, sellers who have adopted Amazon video advertising are seeing click-through rates increase 17-fold...
by com_wilift | June 22, 2026 | datasheet
The 75-character Amazon product title is no longer recommended. Starting July 27, 2026, Amazon is imposing a strict limit: product titles cannot exceed 75 characters, including spaces, in almost all categories. This rule...
by com_wilift | June 8, 2026 | Amazon Strategy
Your campaigns are running smoothly. Your listing is optimized. Your ad budget increases every quarter. And yet, the numbers aren't keeping up. TACoS is rising. Margins are eroding. Sales are plateauing in some markets for no apparent reason. This scenario...
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