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Expand to Amazon Europe
Without the Hassle
Helping US & Canadian Amazon brands enter Europe quickly — with no VAT, no local entity, and zero operational headaches.
✓ Official Amazon EU Partner
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Why expand to Europe?
Europe: Amazon’s 2nd Largest Market
With over 500 million consumers and 25+ billion visits a year, Europe is a unified market with strong purchasing power and major growth opportunities.
Lower Competition, Higher Potential
Many niches are still underexploited. Your brand can stand out and scale faster than in saturated US markets.
Already Winning in North America?
We use your existing ASINs and reviews to gain trust faster in Europe. You benefit from your existing brand authority while we localize for each marketplace.
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Remove the barriers
The #1 blocker to selling in Europe? Admin & compliance.
We eliminate the red tape so you can focus on what matters: growth.
VAT in all key countries
Amazon Brand content
Seller Central setup & operations
Translations & country-specific SEO
FBA logistics + 3PL backup
Customer support in local languages
Test First. Then Scale.
Enter Europe Without Overcommitting. Our model is built to help you test product-market fit, validate demand, and grow fast — with minimal risk.
Fast setup (VAT, FBA, Seller Central)
No need to create a European company
Go live fast in Europe
Multilingual listings adapted to local cultures
Optimized Amazon Ads in EU marketplaces
Choose Your Best Way to Sell in Europe
Test & Scale 🚀
We sell your products on our Amazon Europe account. You just ship your inventory.
What we do:
Use our own Seller Central EU account (with VAT numbers)
Translate & localize listings
Launch and manage ads
Handle all returns, VAT, and customer service
Reportings et analytics
Send you fixed payouts per unit sold
Pricing
For each unit sold
We fix payout for each ASIN online
Wilift covers all Amazon fees, ads, VAT, Amazon logistics, etc.
Send us your ASIN(s) and we can send you the princing plan
Full services 🛰️
You sell on your own Amazon EU Seller account. We manage everything — including VAT and local operations.
What we do:
Setup your Amazon EU account
Help you for VAT registrations and compliance with our EU partner
Catalogue and listing creation (SEO friendly)
Brand Store & A+ Page content
Launch and manage ads
Full legal and compliance
Reportings et analytics
Pricing
Setup Fees (One time)
Amazon EU account setup
$1000
Product listings creation, translations (SEO friendly)
$250 / listing in big 5 marketplaces (if it’s a variation listing, we will give you the quote based on the types of variation)
VAT services fees
$170 / country (one time for registration)
$45 / country (monthly for VAT compliance)
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Monthly Fees
(start when the first product is live in EU market)
| Monthly Sales (TTC) | Commission Rate |
|---|---|
| Less than $30,000 | 10% |
| $30,000 – $45,000 | 9% |
| $45,000 – $60,000 | 8% |
| $60,000 – $75,000 | 7% |
| $75,000 – $90,000 | 6% |
| Above $90,000 | 5% |
If your monthly sales are less than $10 000, you pay $1000
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Not Sure Yet?
Let’s evaluate your product(s) together.
Get a free product feasibility report
Request a Seller Central audit
Receive a custom launch roadmap
FAQ
Can I test Europe without a big upfront investment?
Yes. Our “Test & Scale” model lets you sell in Europe through our account — no need to register for VAT, open a company, or manage logistics. You just send stock and get paid per unit sold.
How long does it take to launch in Europe?
It depends on the offer you choose:
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Offer 1 (Wilift sells for you): 2–5 weeks
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Offer 2 (your account): 2–3 months (time for VAT and Amazon setup)
Do you handle translations and localization?
Yes. We optimize your listings for each European country — translations, keywords, tone of voice, and even visuals. We know how to adapt US brands to EU markets.
What about customer support and returns?
All fulfilled by Amazon (FBA) — we also monitor customer messages and assist if needed. We can handle local returns or destroyed items through our 3PL partners if required.
Meet the crew
Our experts know all the levers to build the rocket that will launch your brand on Amazon.
